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“Screaming Richard Tequila” Reflects Passion of Fourth Generation Restaurateur
01/01/2012

“Screaming Richard Tequila” Reflects Passion of Fourth Generation Restaurateur:
Running with the Bulls, Running on a Show Course with German Shepherds,
or Running Florida’s Oldest Restaurant

Richard Gonzmart, fourth generation family member of Florida’s Oldest Restaurant – The Columbia – is a man of many passions.

On any given day, you might find Gonzmart running with the bulls in Pamplona, Spain, running in the streets to train for a marathon, running on a show course with German shepherds, or running Florida’s oldest restaurant -- Columbia Restaurant, founded by his great-grandfather in 1905 in Tampa’s Historic Ybor City.

Gonzmart is a man who believes in following your passions and living life to the fullest. He has created a tequila to capture his passion for life called “Screaming Richard Tequila.”

Screaming Richard Tequila - $22
I produced this exceptionally smooth and easy drinking Tequila to honor my motto: “ Live Life with Passion!” The label is an actual photo of myself that was taken while I was running with the bulls in Pamplona, Spain during the San Fermín Festival. I’m the guy wearing the red shirt with my head turned around to look for more bulls as they join the stampede to the bullring.

I chose to participate in this annual festival for the first time in 2005 to commemorate the University of South Florida “Bulls,” my adopted school’s membership into the Big East Athletic Conference. Screaming Richard helps when it comes time to run with the bulls, and for any occasion to celebrate all that life has to offer.

Here’s to life, live it with passion!
Richard Gonzmart - 4th Generation, Columbia Restaurant

Screaming Richard Tequila is served in all eight Columbia locations in Florida, and sold in gift shops adjacent to the Columbia in Tampa’s Ybor City, and in Sarasota on St. Armands Circle.

Screaming Richard Tequila is made by Terressentia in Charleston, South Carolina. Richard Gonzmart selected the flavor profile for this private label tequila. Terressentia selects the finest distillates, whether classics like vodka, rum, and whiskey, or something more exotic, from around the world to create outstanding, customized brands with their award-winning Terrepure technology – a patented, revolutionary process using energy driven oxidation and filtration to refine distilled spirits into a smoother, flavor enhanced experience. Terrepure removes harsh-tasting congeners – artifacts introduced by fermentation, distillation, or aging to reveal a smoother, more refined spirit. Terressentia produced products have won over 30 medals in both National and International Spirit Competitions.

The original Columbia Restaurant was founded in Tampa’s Historic Ybor City in 1905 by Cuban immigrant Casimiro Hernandez, Sr, and is Florida’s oldest restaurant. It began as a 60-seat corner café known for its Cuban coffee and authentic Cuban sandwiches, frequented by the local cigar workers. Additional locations include St. Armands Circle in Sarasota, the Historic District in St. Augustine, The Pier in Downtown St. Petersburg, Sand Key on Clearwater Beach, Central Florida''s town of Celebration, the Columbia Café on the Riverwalk in Tampa and the Columbia Restaurant Café at Tampa International Airport. All Columbia locations are owned and operated by 4th and 5th generation members of the founding family; except for Columbia Restaurant Cafe at Tampa International Airport which is operated in partnership with HMSHost. Please see www.columbiarestaurant.com for more information.

About the label artwork: a watercolor rendition of an original photo captured when Gonzmart was in Pamplona, Spain running in the legendary San Fermín Running of the Bulls in 2007. It marked the second time he attended and ran in this annual festival. He was accompanied by fellow University of South Florida’s Iron Bull Athletic Boosters.



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